AFA was an association in serious need of a brand refresh. Fusion created a full 360-degree program in response. From website to annual events, membership saw an immediate spike.
Increase in Sponsorships for Fencetech
Saved for Members in a Single Calendar Year
Increase in Membership
- Managing the AFA's finances, certification and membership
- Operating the AFA's annual "university"
- Refreshing website with new branding and formatting
- Producting Fencepost and FEnceSense publications
- Increasing awareness of Membership Savings Program—saving members up to 30% with the AFA's vendor partners
- Establishing and maintaining the AFA's online Membership Portal
- Continually cultivating brand divistion and logos
- Assisting in reviving, promoting and executing the AFA's annual convention and tradeshow—FENCETECH